HSN and Time Inc. Partner to Launch Exclusive New Food & Wine Product Line This Fall With Innovative Distributed Content & Commerce Platform on TV, Digital and Mobile
Products to be sold on HSN and will be introduced via seamless transactional experiences on FoodandWine.com; offering a comprehensive assortment of culinary and housewares products under the Food & Wine brand
ST. PETERSBURG, Fla., May 10, 2017 (GLOBE NEWSWIRE) -- Leading entertainment and lifestyle retailer, , an operating segment of HSN, Inc. (Nasdaq:HSNI), and Time Inc.鈥檚 (NYSE:TIME) Food & Wine announce a strategic alliance that will bridge retail, content and product through integrated experiences across the content and commerce platforms of both properties, launching in October. The partnership will leverage HSN鈥檚 Boundaryless Retail庐 experience that drives seamless transactions and content-driven experiences; and also advance Time Inc.鈥檚 strategy of tapping into new consumer experiences and opportunities for Time Inc.鈥檚 brands which already reach over 170 million consumers every month. The partnership will marry content and commerce via an editorially-curated digital experience on FoodandWine.com.
鈥淲e are thrilled to collaborate with Time Inc. to introduce new partnership strategies that will engage customers in unique ways, leveraging both our combined content-driven experiences and target audiences,鈥� said Bill Brand, President, HSN. 鈥淲e are creating a business model that will serve as a cornerstone in our strategy to inspire customers to shop wherever they go.鈥�
This partnership marks the first time Time Inc. and HSN are launching a dedicated distributed content platform, where users can explore shoppable content, exclusive instructional videos and recipes. The FoodandWine.com platform will feature a branded product line that has been thoughtfully designed by the Food & Wine editorial team, ensuring quality and functionality, and rigorously tested by Food & Wine鈥檚 team of test kitchen experts in Food & Wine鈥檚 renowned Test Kitchen. The product range will touch on cookware, cutlery, kitchen tools and accessories, small kitchen appliances and more, ranging in price from $20.00 鈥� $200.00. Additionally, the platform will feature curated products that will provide shoppers with everything they need for the best in cooking and entertaining.
鈥淭he聽opportunity to partner with HSN and聽expand聽Time Inc.鈥檚聽brands is a strategic focus. The combination of our聽premium brand Food & Wine, and聽HSN鈥檚 consumer experience聽is an ideal partnership as we聽unlock聽new platforms that聽expand our audience and聽drive revenue,鈥� said聽Bruce聽Gersh, SVP, Strategy and Business Development, Time聽Inc.
For the first time ever, HSN and Food & Wine will be hosting a national casting call to secure a culinary talent representative for the collaboration. The selected person will appear on HSN and FoodandWine.com, sharing their expertise within the culinary space to demonstrate the product line. The talent search will be conducted this summer.
The interactive storefront will launch in October on FoodandWine.com. This unique marketing program is a key component of HSN鈥檚 entertainment integration strategy, which drives engagement across all of HSN鈥檚 shopping platforms, including TV, digital and mobile.
For more information and to shop the Food & Wine collection this fall, please visit and , and join the conversation @HSN on , , and .
jvid视频 HSN:
HSN is a leading entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to over 91 million households in the US 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 40 years ago as the first electronic retailer, is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit聽, or follow @HSN on Facebook and Twitter.
jvid视频 Time Inc.:
Time Inc. (NYSE:TIME) is a leading content company that engages over 170聽million consumers every month through our portfolio of premium brands across platforms. By combining our distinctive content with our proprietary data and people-based targeting, we offer highly differentiated end-to-end solutions to marketers across the multimedia landscape. Our influential brands include People, Time, Fortune, Sports Illustrated, InStyle, Real Simple and Southern Living, as well as approximately 50 diverse titles in the United Kingdom. Time Inc. has been extending the power of our brands through various acquisitions and investments, including Viant, an advertising technology firm with a specialized people-based marketing platform; The Foundry, Time Inc.鈥檚 creative lab and content studio; and the People Entertainment Weekly Network (PEN). The company is also home to celebrated events, such as the Time 100, Fortune Most Powerful Women, People鈥檚 Sexiest Man Alive, Sports Illustrated鈥檚 Sportsperson of the Year, the Essence Festival and the Food & Wine Classic in Aspen.
jvid视频 FOOD & WINE:
FOOD & WINE is the ultimate authority on the best of what's new in food, drink, travel, design and entertaining. FOOD & WINE has an extensive social media following on Facebook, Twitter, Instagram, Pinterest, Tumblr and Snapchat. FOOD & WINE includes a monthly magazine in print and digital; a website,聽; a books division; plus newsletters, clubs, events, dinnerware, cookware and a restaurant partnership, Chefs Club by FOOD & WINE. FOOD & WINE is a registered trademark of Time Inc. Affluent Media Group.
Media Contacts: Meliz Andiroglu HSN Meliz.Andiroglu@hsn.net 727.872.4580 Beth Jacobson Time Inc. Beth.Jacobson@timeinc.com 212.522.7827Source: HSN, Inc.
Released May 10, 2017