Michael Bubl茅鈥檚 New Fine Fragrance "By Invitation" Sells Out During HSN Launch

Michael appeared live on HSN for the US debut of his new women鈥檚 fragrance

NEW YORK, Aug. 31, 2016 (GLOBE NEWSWIRE) -- Singer Michael Bubl茅聽had fans swooning when he appeared on HSN last week, to debut his exciting new fine fragrance for women, By Invitation. The two piece set, featuring the 3.4 fl. oz Eau de Parfum Spray and the 1 fl. oz purse spray, sold out of more than 21,000 units in less than 24 hours. Additionally, Michael鈥檚 upcoming album Nobody But Me, available later this year, was available for presale and sold nearly 6,000 units with little on-air promotion. The international superstar launched his first ever fragrance with the leading entertainment and lifestyle retailer and shared his inspiration for the fragrance and how it came to market.聽

鈥淲hile we鈥檙e beyond pleased with Michael鈥檚 visit, his success on-air was no surprise! Michael鈥檚 loyal and engaging fan base follows him wherever he goes; from the concert stage to the studios of HSN,鈥 said Alicia Valencia, SVP Beauty Merchandising, HSN. 鈥淲e鈥檙e thrilled that his fan base aligns so well with our customer demographic, which resulted in a sell-out visit. We are eager to work with Michael and the team at Elizabeth Arden on a return visit during the holiday season.鈥

"It's no secret that I'm a hopeless romantic. It鈥檚 in every note I sing and every song I write. The idea was to create a special 鈥榠nvitation鈥 to fans聽into my new world of fragrance. I鈥檓 inviting women to enjoy a beautiful scent that聽represents my personal taste and imagination. By Invitation is what I鈥檇 call 鈥榣ove in a bottle,鈥欌 commented Bubl茅.聽 鈥淚t was an amazing experience, sharing my fragrance and story, with my fans and HSN customers,鈥 Bubl茅 noted about his time at HSN.

Described as聽鈥渁 floral oriental gourmand, encompassing the iconic flowers of love,鈥 By Invitation is an elegant fine fragrance that鈥檚 enlightened with a fresh fruity accent. Starting with tempting top notes of red fruits and bergamot with added heart notes of lily of the valley, wild jasmine and spicy inflections of peony, By Invitation wraps with a warm base of sandalwood-musk and addictive vanillas.

鈥淗SN has proven time and time again, to be a successful launch partner for our celebrity and designer fragrances,鈥 said Tamara Steele, SVP, US Prestige Beauty Group at Elizabeth Arden. 聽鈥淔rom the pre-show promotion to the social media engagement, to the on-air execution, we look to HSN to deliver an exceptional experience for fans and customers alike.鈥

Michael Bubl茅鈥檚 new studio album, Nobody But Me is scheduled to be released on October 21st on Warner Bros./Reprise Records. It is his first studio album in three years.

jvid视频 HSN:
HSN is a leading direct-to-consumer live content retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, Fashion/Accessories, and Electronics. HSN broadcasts live to 94 million households in the US in HD聽24/7聽and its website -聽聽features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 38 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq:HSNI). For more information, please visit聽, or follow @HSN on聽听补苍诲听.

jvid视频 Fragrance Dynamics:
By Invitation has been developed by Fragrance Dynamics in conjunction with Michael Bubl茅 appointing Karine Dubreuil-Sereni as the perfumer.聽 Fragrance Dynamics is a new company based in the UK whose founder, Mike Edwards was responsible for some of the industry鈥檚 biggest fragrance successes. He began his career in the fragrance industry in 1982 with Le Jardin de Max Factor and more recently One Direction and Cristiano Ronaldo fragrances. 听听听听

jvid视频 Karine Dubreuil-Sereni:
Karine Dubreuil-Sereni is a perfume creator. Working for multiple fragrance houses for many years, Karine has composed a variety of renowned and top selling perfumes such as Eclat d鈥橝rp猫ge, Gucci Envy Me, M没re et Musc, Extr锚me and Womanity.聽 A native of Grasse, France, Karine is as passionate about fragrances as she is opera and classical music (Karine is a soprano).聽

Brad Bohnert
brad.bohnert@hsn.net

Source: HSN, Inc.